FunnelCake MD
Marketing Made Delicious, Patient Engagement
Made Delightful.
HIPAA-Compliant. AI-Powered. EMR-Integrated.
Questions? We’re here to help! Contact us at [email protected].
Stop Burning Money on Marketing That Doesn't Work
You can’t manage what you don’t measure. Gain X-ray vision into your practice’s performance with granular reports that show exactly where every patient—and every dollar—is coming from.
Stop Burning Money on Marketing That Doesn't Work
You can’t manage what you don’t measure. Gain X-ray vision into your practice’s performance with granular reports that show exactly where every patient—and every dollar—is coming from.
HIPAA Compliant Tools
For Patient Communication
Precision Attribution: The Source of Truth
Ad Spend Efficiency: Connect your Google and Facebook Ad accounts directly to the dashboard to see exactly which campaigns are driving booked appointments, not just clicks.
Journey Tracking: Trace a patient’s path from their first search query to their final payment, eliminating the guesswork of "how did you hear about us?"
ROI Calculators: Automatically compute the return on investment for every marketing channel, allowing you to cut the budget on losers and double down on winners.
Why It Matters: Marketing without data is just gambling. Attribution modeling gives you the confidence to spend knowing that every dollar deployed is generating a tangible return.
Operational Health Monitors: Staff Performance
Call Metrics: Audit your front desk’s efficiency by tracking answered calls, missed opportunities, and average talk time per staff member.
Conversion Leaderboards: Gamify your team’s performance by displaying who is booking the most appointments and who is struggling to close leads.
Response Time Tracking: Measure how quickly your team replies to new inquiries, identifying bottlenecks that might be costing you new business.
Why It Matters: Your team is the face of your practice. Data-driven accountability ensures high standards are met and helps you identify training opportunities objectively.
Precision Attribution: The Source of Truth
Ad Spend Efficiency: Connect your Google and Facebook Ad accounts directly to the dashboard to see exactly which campaigns are driving booked appointments, not just clicks.
Journey Tracking: Trace a patient’s path from their first search query to their final payment, eliminating the guesswork of "how did you hear about us?"
ROI Calculators: Automatically compute the return on investment for every marketing channel, allowing you to cut the budget on losers and double down on winners.
Why It Matters: Marketing without data is just gambling. Attribution modeling gives you the confidence to spend knowing that every dollar deployed is generating a tangible return.
Appointment Logistics: Show vs. No-Show
Outcome Analysis: Visualize your confirmation rates, cancellation percentages, and no-show frequency over time to spot troubling trends.
Source Comparison: Discover if patients from Facebook are more likely to flake than patients from Google, allowing you to adjust your booking policies accordingly.
Calendar Density: Analyze your busiest days and times to optimize staffing schedules and room utilization.
Why It Matters: A "booked" calendar means nothing if the waiting room is empty. Understanding your attendance metrics allows you to implement strategies that protect your time and revenue.
Operational Health Monitors: Staff Performance
Call Metrics: Audit your front desk’s efficiency by tracking answered calls, missed opportunities, and average talk time per staff member.
Conversion Leaderboards: Gamify your team’s performance by displaying who is booking the most appointments and who is struggling to close leads.
Response Time Tracking: Measure how quickly your team replies to new inquiries, identifying bottlenecks that might be costing you new business.
Why It Matters: Your team is the face of your practice. Data-driven accountability ensures high standards are met and helps you identify training opportunities objectively.
Executive Summaries: The Big Picture
Automated Digests: Schedule weekly or monthly PDF reports to be emailed directly to your inbox, giving you a high-level pulse check without logging in.
Revenue Visualization: See your gross pipeline value and closed revenue in clear, easy-to-read charts that make board meetings or partner reviews effortless.
Custom Date Ranges: Drill down into specific quarters or months to compare year-over-year growth and seasonal fluctuations.
Why It Matters: As a business owner, you need quick answers, not spreadsheet headaches. These summaries provide the clarity you need to make swift, informed strategic decisions.
Appointment Logistics: Show vs. No-Show
Outcome Analysis: Visualize your confirmation rates, cancellation percentages, and no-show frequency over time to spot troubling trends.
Source Comparison: Discover if patients from Facebook are more likely to flake than patients from Google, allowing you to adjust your booking policies accordingly.
Calendar Density: Analyze your busiest days and times to optimize staffing schedules and room utilization.
Why It Matters: A "booked" calendar means nothing if the waiting room is empty. Understanding your attendance metrics allows you to implement strategies that protect your time and revenue.
Executive Summaries: The Big Picture
Automated Digests: Schedule weekly or monthly PDF reports to be emailed directly to your inbox, giving you a high-level pulse check without logging in.
Revenue Visualization: See your gross pipeline value and closed revenue in clear, easy-to-read charts that make board meetings or partner reviews effortless.
Custom Date Ranges: Drill down into specific quarters or months to compare year-over-year growth and seasonal fluctuations.
Why It Matters: As a business owner, you need quick answers, not spreadsheet headaches. These summaries provide the clarity you need to make swift, informed strategic decisions.
Analytics Suite Pricing
Our Reporting features are available as a flat-rate add-on. For $97/month, you receive Unlimited Dashboards, Ad Integrations, Staff Leaderboards, and Automated Email Reports.
Why It’s Worth It
Marketing agencies often hide this data or charge $500+ per month for custom reporting packages. Funnel Cake MD gives you direct ownership of your data. Spotting just one inefficient ad campaign can save you thousands in wasted spend instantly.
Analytics Suite Pricing
Our Reporting features are available as a flat-rate add-on. For $97/month, you receive Unlimited Dashboards, Ad Integrations, Staff Leaderboards, and Automated Email Reports.
Why It’s Worth It
Marketing agencies often hide this data or charge $500+ per month for custom reporting packages. Funnel Cake MD gives you direct ownership of your data. Spotting just one inefficient ad campaign can save you thousands in wasted spend instantly.
Master Your Business Intelligence
Data is the fuel for modern growth. You cannot optimize what you do not track. Moving from "gut feeling" to data-backed decision-making is the fastest way to scale your revenue. Eliminate the guesswork that stalls profitability. Try Funnel Cake MD for 14 Days. Gain the clarity you need to lead your practice into the future.
Zero Risk, Total Impact
The cost of just one missed appointment or a single lost lead far outweighs the investment in Funnel Cake MD. We are so confident our system will pay for itself that we want you to try it for free for 14 days. By centralizing your messages and automating your follow-ups, you aren’t just saving time—you’re building a more reliable, professional practice that patients trust. Start your trial today to achieve 60% faster response times and give your front desk the "superpowers" they need to deliver exceptional care.
Master Your Business Intelligence
Data is the fuel for modern growth. You cannot optimize what you do not track. Moving from "gut feeling" to data-backed decision-making is the fastest way to scale your revenue. Eliminate the guesswork that stalls profitability. Try Funnel Cake MD for 14 Days. Gain the clarity you need to lead your practice into the future.
Frequently Asked Questions
What is the soft phone and SMS feature, and how can it benefit my practice?
The soft phone and SMS feature allows you to make and receive calls, send text messages, and manage patient communication all from one HIPAA-compliant platform. It’s flexible, accessible across devices, and customizable to fit your practice’s needs. This ensures you stay connected with patients anytime, anywhere.
Can I use this system on my existing devices?
Yes! The soft phone and SMS feature works on desktops, tablets, and smartphones. No additional hardware is required, making it convenient and cost-effective for you and your team.
Can I add multiple phone numbers to my account?
Absolutely! You can add as many phone numbers as your practice needs. Use different numbers for departments, providers, or specific campaigns to keep everything organized.
Does the system allow call forwarding?
Yes, you can forward calls to a hard line, another team member, or even an external number. This ensures no patient call goes unanswered, even when your team is busy or after hours
Can my team members share access to the phone system?
Definitely! Your team can access and manage calls and SMS collaboratively in real time. Assign calls or messages to specific staff members and track communication to maintain accountability and ensure timely responses.
How does pricing work for the phone and SMS system?
When you sign up, you’ll receive a $10 credit to get started. This credit can be used toward call minutes and SMS messaging.
• Additional minutes and SMS messages come at a nominal cost, so you only pay for what you use.
• You’ll always have complete visibility into your usage through the platform’s dashboard.
How much do additional minutes and SMS messages cost?
Additional minutes and SMS messages are affordably priced:
• Call Minutes: Making Calls - $0.042 per minute, Receiving Calls - $0.0255 per minute
• SMS Messages: SMS - $0.0237 per SMS Segment
Are automated responses and AI features included in this system?
Yes! The basic phone and SMS system includes automated responders for common inquiries, while AI-driven capabilities can be added on an upgraded plan. With AI, you can handle more complex requests, route calls seamlessly, and send personalized follow-ups—all to ensure every patient receives a quick, professional response.
Is this system HIPAA-compliant?
Yes, 100%! The platform is fully HIPAA-compliant, ensuring
that all patient communication is secure and meets healthcare privacy regulations.
How do I monitor my call and SMS usage?
You’ll have access to a detailed dashboard where you can track your usage, costs, and activity in real time. This transparency helps you stay on top of your communication expenses and optimize your practice’s workflow.
How do I get started?
Getting started is easy!
1) Purchase the Foundational Layer Cake Plan for $97.
2) Complete the onboarding process, where we’ll help you set up your phone numbers and preferences.
3) Begin making calls, sending SMS messages, and experience seamless patient communication.
What happens if I run out of credit?
You don’t need to add more funds manually. If your usage exceeds your $10 credit, you’ll simply be billed for any additional amount at our transparent, nominal rates—ensuring uninterrupted communication without surprises.
Can I integrate this system with my existing EMR?
Yes, our upgraded plans offer seamless EMR integration, syncing patient data for efficient, streamlined communication. Please note that EMR integration is not included in the Foundational Layer Cake Plan.
What support is available if I need help?
Our support team is here to guide you every step of the way. We offer training videos, detailed articles, chat support, and live Zoom sessions—whether you’re setting up the system, troubleshooting, or optimizing your workflow, we’ve got you covered.
Frequently Asked Questions
What is the soft phone and SMS feature, and how can it benefit my practice?
The soft phone and SMS feature allows you to make and receive calls, send text messages, and manage patient communication all from one HIPAA-compliant platform. It’s flexible, accessible across devices, and customizable to fit your practice’s needs. This ensures you stay connected with patients anytime, anywhere.
Can I use this system on my existing devices?
Yes! The soft phone and SMS feature works on desktops, tablets, and smartphones. No additional hardware is required, making it convenient and cost-effective for you and your team.
Can I add multiple phone numbers to my account?
Absolutely! You can add as many phone numbers as your practice needs. Use different numbers for departments, providers, or specific campaigns to keep everything organized.
Does the system allow call forwarding?
Yes, you can forward calls to a hard line, another team member, or even an external number. This ensures no patient call goes unanswered, even when your team is busy or after hours
Can my team members share access to the phone system?
Definitely! Your team can access and manage calls and SMS collaboratively in real time. Assign calls or messages to specific staff members and track communication to maintain accountability and ensure timely responses.
How does pricing work for the phone and SMS system?
When you sign up, you’ll receive a $10 credit to get started. This credit can be used toward call minutes and SMS messaging.
• Additional minutes and SMS messages come at a nominal cost, so you only pay for what you use.
• You’ll always have complete visibility into your usage through the platform’s dashboard.
How much do additional minutes and SMS messages cost?
Additional minutes and SMS messages are affordably priced:
• Call Minutes: Making Calls - $0.042 per minute, Receiving Calls - $0.0255 per minute
• SMS Messages: SMS - $0.0237 per SMS Segment
Are automated responses and AI features included in this system?
Yes! The basic phone and SMS system includes automated responders for common inquiries, while AI-driven capabilities can be added on an upgraded plan. With AI, you can handle more complex requests, route calls seamlessly, and send personalized follow-ups—all to ensure every patient receives a quick, professional response.
Is this system HIPAA-compliant?
Yes, 100%! The platform is fully HIPAA-compliant, ensuring
that all patient communication is secure and meets healthcare privacy regulations.
How do I monitor my call and SMS usage?
You’ll have access to a detailed dashboard where you can track your usage, costs, and activity in real time. This transparency helps you stay on top of your communication expenses and optimize your practice’s workflow.
How do I get started?
Getting started is easy!
1) Purchase the Foundational Layer Cake Plan for $97.
2) Complete the onboarding process, where we’ll help you set up your phone numbers and preferences.
3) Begin making calls, sending SMS messages, and experience seamless patient communication.
What happens if I run out of credit?
You don’t need to add more funds manually. If your usage exceeds your $10 credit, you’ll simply be billed for any additional amount at our transparent, nominal rates—ensuring uninterrupted communication without surprises.
Can I integrate this system with my existing EMR?
Yes, our upgraded plans offer seamless EMR integration, syncing patient data for efficient, streamlined communication. Please note that EMR integration is not included in the Foundational Layer Cake Plan.
What support is available if I need help?
Our support team is here to guide you every step of the way. We offer training videos, detailed articles, chat support, and live Zoom sessions—whether you’re setting up the system, troubleshooting, or optimizing your workflow, we’ve got you covered.
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